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Ikea Challenge 2018

IKEA is the leading home furnishing company in the world and well established on the Swiss market for more than 40 years. Our vision is to create a better everyday life for the many people. Want to find out more about IKEA? Click here: http://bit.ly/2AZOM65

Our world is changing rapidly and with that, so are our habits, behaviours and the ways in which we interact. This also influences our expectations of and relationships with brands.

What does the changing world mean for younger generations between 15-25 years today and in the future? What can IKEA do to meet and exceed the expectations of these consumers? What makes a visit to our physical stores even more attractive for younger generations? How can IKEA drive passion for home furnishing?

Your strategy should include target group insights and a strategic approach to marketing activities & services, both online and offline.

Please write your strategy on maximum three A4 pages and hand it in until the 01.03.2018. The five most inspiring and interesting strategies will be invited to IKEA to present their concept in front of a jury.

The winner will receive an IKEA voucher to a value of 2’500 CHF as well as time together with an interior designer who gives you insights and support in how to furnish your home in an attractive way. 

Hand in your applications & a short CV in English here or send them to tobias.neuhold@universumglobal.com
We screen applications on continuous basis!

Moreover feel free to send questions to Tobias!


I am very excited to read all about your marketing strategies and creative ideas!”

Ina Rhöös
Employer Branding & Recruiting
Diversity & Inclusion