We love simplicity and modesty, like to make more out of less and do not hide behind status symbols. We address everyone without exception by their first name and regard everyone as equally important – because then no one needs to pretend to be more important than they are. Typically Swedish, in fact.
We are a diverse group of down-to-earth, open-minded people who all have one thing in common: a passion for making the home a better place. We come from all over the world, and diversity and inclusion come naturally to us. Recognising the differences between our co-workers means encouraging creativity. And that helps us to grow. So we are constantly striving for a diverse and inclusive working environment in which our co-workers can be appreciated for their different talents and valued for their uniqueness.
ENDLESS OPPORTUNITIES FOR GROWTH.
We are a value-oriented company with one big passion: life at home. Every one of our products is intended to make home a better place to live. But we have set ourselves the goal of only growing as fast as our resources permit. That is to say, we earn our money first
WHAT MAKES IKEA PEOPLE GET UP IN THE MORNING?
What unites us all around the world is our vision: we want to create a better everyday life for the many people – by providing a range of home furnishing products that are affordable for the many people. But our vision goes beyond home furnishing. We want to create a better everyday life for everyone who is involved in our business. So „the many” include not only our customers but also our co-workers, suppliers and future generations.
FOR OUR CUSTOMERS.
We don’t just make furniture and accessories. We ask ourselves how we can do things even better. So every year we visit thousands of homes around the world to find out what people need. And we convert those insights into new ideas and solutions. That’s how we keep the IKEA product range unique and make an effective contribution to creating a better everyday life.
THE CHALLENGE - 2018.
IKEA is the leading home furnishing company in the world and well established on the Swiss market for more than 40 years. Our vision is to create a better everyday life for the many people.
Our world is changing rapidly and with that, so are our habits, behaviours and the ways in which we interact. This also influences our expectations of and relationships with brands.
What does the changing world mean for younger generations between 15-25 years today and in the future? What can IKEA do to meet and exceed the expectations of these consumers? What makes a visit to our physical stores even more attractive for younger generations? How can IKEA drive passion for home furnishing?